Counterfeit products weaken the brand image, reduce customer confidence and consequently harm the brand owner. The tendency of counterfeits is constantly increasing due to the numerous and diverse distribution channels, such as online trade. The benefits of traceability and authenticity checks are increasing at the same rate.
In some industries, such as the pharmaceutical industry, authentication is already required by law. Different procedures are used to counteract product piracy. In comparison to other methods, which can be very costly, such as track and trace, to map the entire production and shipping route, serialization and end-to-end verification offers some decisive advantages.
In addition to authentication, serialization offers customers and brand owners a number of additional benefits. A system with efficient data communication is indispensable for this. As Software as a Service, SecIdent fulfills exactly this promise.