Digitalization and data-driven networking are becoming increasingly important in the context of Industry 4.0. By means of track and trace, individual production and logistics processes are vertically connected to each other via data-based product monitoring.
Also in the context of the World Intellectual Property Day on 04/26/2021, increased product counterfeiting through online trade is in the spotlight. This is because the Corona pandemic has given a particular boost to one distribution structure: that of Internet commerce. Recurring regulations on exit restrictions and store closures led to a veritable e-commerce boom. What is problematic about this is the enormous growth in product and brand counterfeiting.