The digital fingerprint as an innovative and effective concept for product and brand protection
With the web-based serialization system SecIdent® Brainority Software GmbH has developed a digital solution to protect against brand and product piracy. As Software as a Service (SaaS), SecIdent assigns each product a counterfeit-proof and guaranteed unique serial code, via to which original These intelligent serial codes can be used to verify the authenticity of products worldwide via the Internet and at the same time provide the basis for marketing activities or evaluations of market trends, potential gray market activities and track and trace. In the course of digitalization, SecIdent thus implements counterfeit protection in a particularly innovative and simple way.
Counterfeit protection inherently requires IT security, which has been at the focus of Brainority Software GmbH's mindset since the beginning.