Product Anti-Counterfeiting
[Piracy and Counterfeiting] | [Codikett] | [How it works]
Pharmaceuticals, watches, taps, sporting goods, handbags or spare parts, there is almost no merchandise that is not counterfeited in our globalized world.
The loss for the brand owners and the economies amounts to more than 250 billion USD per Year (2007). In Germany alone the damage is estimated to be 50 billion EUR per year (BMWi). With an extensive growth rate. Worst case the consumer's health suffers or the true brand owner is hold liable as the assumed manufacturer in case of a damage caused by the faked product.
Trying to contain the flood of falsifications by jurical remedies would be almost hopeless taking into account the international interlacing, the dynamic of the markets and the effort to be spent.
The use of safety features on tags or labels are first measures of manufacturers to protect their brand and their products from counterfeiting. However, there is the problem that consumers or authorities normally do not know, how the genuine product is tagged. Attempting to use logistical attributes like serial numbers for the authentification of products as well will not work because serial numbers can be easily imitated by counterfeiters.
Effective protection is based on a tamper-proof feature, which allows the consumer or the authorities to authenticate the product in a simple and unambiguous way. Offering the possibility to perform the authentication with a smartphone makes it even more comfortable and a cutomer can be absolutely sure will purchase a genuine product The solution is Codikett. This method is very cost-effective compared to other protective measures and offers numerous additional benefits for the manufacturer of a product